Lamb Lovers Month Is Here!
The American Lamb Board is excited to spread the lamb love throughout the month of February with some spicy new Lamb Lovers Month campaign features!
The ALB launched a new Facebook-based contest designed to inspire consumers to show their love with lamb throughout the month of February. Consumers are led to the ALB’s Facebook contest landing page/“app” where they will be asked to fill out a short Lamb Libs survey to determine their lamb language of love. After completing the survey, consumers will receive a custom recipe for their lamb lovers category: Classic Romantic, Homebody Lover or Looking for Love. They’ll also be entered to win lamb giveaways throughout February.
Help us spread the love and promote the contest by sharing the Lamb Libs link with your friends and family: https://www.facebook.com/AmericanLamb/app/393436617352698?brandloc=DISABLE&app_data=chk-56be3728a786d
LLM Retail Promotion
In partnership with Central Market stores in Austin, Texas, the American Lamb Board is inspiring home cooks to woo their loved ones with romantic lamb meals. Throughout the month of February the Austin stores will have a $4 off coupon good for any American Lamb cut, in-store sampling and giveaways, lamb lovers recipes and meat case clings; plus staff will be decked out in Lamb Lovers buttons. Once again, the ALB has partnered with Ibotta, a mobile retail rebate app, to promote Lamb Lovers Month. Shoppers who use the app can access a $2 off American Lamb rebate for loin chops or rack by reviewing the Lamb Lovers Month contest. In the first week, more than 20,000 consumers have accessed the lamb rebate and added American Lamb to their shopping lists.
2016 Lamb Lovers
The American Lamb Board has partnered with eight food bloggers (listed below) who bring a variety of talent and influence in their foodie communities across the United States, their combined reach is over 1.5 million consumers. Each lambassador loves cooking with American Lamb—and boy, are they showing their love of lamb this month with swoon-worthy lamb dishes!
Ellie Krieger Loves Lamb!
The American Lamb Board sponsored a satellite media tour featuring TV Food Network star and nutritionist Ellie Krieger! Ellie helped the ALB celebrate Lamb Lovers Month by demoing two of the lamb recipes featured in her new cookbook, “You Have It Made,” composed of an array of delicious, healthy do-ahead meals. So far, the segment has aired on more than 15 local TV and radio stations, reaching over two million viewers. Click here to view the segment.