Blog

By  admin  On

American Lamb Board Newsletter – February 2016

FEBRUARY 2015

ALB WRAPS UP 2015 AND KICKS OFF 2016 PROGRAMS

A Year in Review

The American Lamb Board is excited to share with our industry partners and contributors the FY 2015 Annual Report. It is now available to download atwww.lambresourcecenter.com.

ALB Welcomes New Board Members at Convention
The American Lamb Board warmly welcomed three new board members and recognized four retiring members at the 2016 Annual Industry Convention in Scottsdale, Arizona.Tom Colyer from Hubbardston, Massachusetts, has been appointed to represent producers with 100 to 500 head. Gwendolyn Kitzan from Nisland, South Dakota, has been appointed to represent producers with 500 or more head. Martin Auza from Brawley, California, has been appointed to represent feeders. Each appointee will serve a three-year term.

The ALB will miss the four retiring members: Betty Sampsel, Dan Lippert, Butch Theos and Reed Anderson.

USDA Announces New Position Open on ALB Board
There is currently a vacancy on the American Lamb Board for a First Handler representative. The US Department of Agriculture (USDA) Agricultural Marketing Service (AMS) is now accepting applications from nominating organizations. Applications are due by March 7. Click here for complete details.

Lamb Lovers Month Is Here!

The American Lamb Board is excited to spread the lamb love throughout the month of February with some spicy new Lamb Lovers Month campaign features!

Lamb Libs
The ALB launched a new Facebook-based contest designed to inspire consumers to show their love with lamb throughout the month of February. Consumers are led to the ALB’s Facebook contest landing page/“app” where they will be asked to fill out a short Lamb Libs survey to determine their lamb language of love. After completing the survey, consumers will receive a custom recipe for their lamb lovers category: Classic Romantic, Homebody Lover or Looking for Love. They’ll also be entered to win lamb giveaways throughout February.
Help us spread the love and promote the contest by sharing the Lamb Libs link with your friends and family: https://www.facebook.com/AmericanLamb/app/393436617352698?brandloc=DISABLE&app_data=chk-56be3728a786d

LLM Retail Promotion
In partnership with Central Market stores in Austin, Texas, the American Lamb Board is inspiring home cooks to woo their loved ones with romantic lamb meals. Throughout the month of February the Austin stores will have a $4 off coupon good for any American Lamb cut, in-store sampling and giveaways, lamb lovers recipes and meat case clings; plus staff will be decked out in Lamb Lovers buttons. Once again, the ALB has partnered with Ibotta, a mobile retail rebate app, to promote Lamb Lovers Month. Shoppers who use the app can access a $2 off American Lamb rebate for loin chops or rack by reviewing the Lamb Lovers Month contest. In the first week, more than 20,000 consumers have accessed the lamb rebate and added American Lamb to their shopping lists.

2016 Lamb Lovers
The American Lamb Board has partnered with eight food bloggers (listed below) who bring a variety of talent and influence in their foodie communities across the United States, their combined reach is over 1.5 million consumers.  Each lambassador loves cooking with American Lamb—and boy, are they showing their love of lamb this month with swoon-worthy lamb dishes!

Ellie Krieger Loves Lamb!
The American Lamb Board sponsored a satellite media tour featuring TV Food Network star and nutritionist Ellie Krieger! Ellie helped the ALB celebrate Lamb Lovers Month by demoing two of the lamb recipes featured in her new cookbook, “You Have It Made,” composed of an array of delicious, healthy do-ahead meals. So far, the segment has aired on more than 15 local TV and radio stations, reaching over two million viewers. Click here to view the segment.

Copyright © 2016 American Lamb Board, All rights reserved.
American Lamb BoardOur mailing address is:

American Lamb Board

3515 S. Tamarac Dr.
Suite 130

Denver, Co 80237

some thoughts

Leave a comment

our notice board

February 2016 Colorado Proud Newsletter The newsletter is also available online at www.coloradoproud.org. Like us on Facebook! Calendar February 5 Farm to School Workshop, Adams County   February
February 2016 Colorado Proud Newsletter

ASI WEEKLY NEWS FOR SHEEP INDUSTRY LEADERS American Sheep Industry Association; 9785 Maroon Circle, Suite 360; Englewood, CO 80112-2692 Phone: (303) 771-3500 Fax:
ASI WEEKLY

September 2015 Colorado Proud Newsletter The newsletter is also available online at www.coloradoproud.org. Like us on Facebook! Calendar August 28-September 7 Colorado State Fair, Pueblo  September National
September 2015 Colorado Proud Newsletter

What:                  20-Mile House Combined Driving Trial Description: It’s a competition horse-drawn carriage driving, in 3 phases: dressage, a cones course, and a 4.5km
20-Mile House Combined Driving Trial

 Lamb Value Based Pricing Report  Submitted by the Roadmap Implementation Team Sub-Committee  Cody Hiemke, Dennis Stiffler, Rick Stott & Wes Patton  November 20,
Industry Roadmap Implementation

November 14, 2014 ASI WEEKLY NEWS FOR SHEEP INDUSTRY LEADERS American Sheep Industry Association; 9785 Maroon Circle, Suite 360; Englewood, CO 80112-2692 Phone:
ASI WEEKLY – Nov 14, 2014

NEWS RELEASE U.S. Department of Agriculture 1400 Independence Ave. Washington, DC 20250 www.usda.gov Contact: Kent Politsch, (202) 720-7163 USDA Expands Access to Credit to Help
USDA Expands Access to Credit